Editorial Questions: | SME-INSIGHTS

Editorial Questions

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1. Can you tell us the story behind your company – how and why it was founded? SEO angle: Try to mention the industry, location, and founding date (e.g., “Since 2010 we’ve been providing [service] in [city/region]…”).

2. What makes your products or services different from others in your industry? SEO angle: Try to use keyword phrases like “leading provider of [service] in [region]” or “specialising in [industry niche].”

3. Who are your typical customers or clients, and what problems do you help them solve? SEO angle: Good for long-tail keywords (“we help small businesses in [industry] with [specific service]”).

4. What are some of the biggest challenges your business has faced, and how have you overcome them? SEO angle: Try to focus on resilience, while naturally dropping in sector-specific terms.

5. What achievements or milestones are you most proud of so far? SEO angle: Mention awards, recognitions, accreditations, or certifications that give credibility and keyword opportunities.

6. How does your company approach customer service and building long-term relationships? SEO angle: Please include any testimonials, customer satisfaction, and trust signals (“trusted [service provider] in [location]”).

7. What role does innovation or technology play in your business? SEO angle: Strong chance to highlight cutting-edge terms (“AI-powered,” “sustainable practices,” “cloud-based solutions”) depending on their niche.

8. Can you share any success stories or testimonials from clients? SEO angle: Use this to feature case-study-like content, with keywords about results (“helped a [type of company] reduce costs/increase sales with [service]”).

9. What are your goals and vision for the future of the company? SEO angle: Forward-looking terms like “expanding into [region]” or “growing as a leader in [industry].”

– company “growing

10. How can people find out more about your services or get in touch with you? SEO angle: Make sure they include their business name, website URL, and location-based keywords (“visit us in [city] or online at [website]”).

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